ADRIANA GNAGNARELLI
Annual Social Media
Performance Recap
2022
@ RACHELSGRILL
Social Media Case Study
In the competitive arena of fast-casual dining, standing out on social media requires a group effort and a clear strategy. This past year, the marketing team at Rachel's Mediterranean Grill collaborated to boost our brand's digital presence, drawing diners into our story and what makes our Mediterranean dishes special.
01
OBJECTIVES
Our 2022 social media campaign was built on the foundation of community, aiming to connect authentically with customers and extend our reach to new audiences.
We started the year with a solid base of loyal followers and the ambition to grow our digital footprint while maintaining the heart of our brand.
02
Achievements
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Consistent Content Publishing: Maintained a robust posting schedule to keep the audience engaged.
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Targeted Video Content: Utilized video's dynamic nature to showcase Rachel's vibrant dishes and ambiance.
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Interactive Campaigns: Encouraged user-generated content and feedback through contests and polls.
03
ACHIEVEMENTS
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Audience Growth: Achieved a 7.6% increase in the audience with an impressive 162.1% growth in net audience size compared to the previous year.
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Engagement Triumphs: Garnered a colossal 737.6% increase in total engagements, demonstrating the content's resonance with the audience.
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Video Content Victory: Witnessed a staggering 123.1% increase in video views, underlining the efficacy of video content in capturing audience attention.
04
Insights and Learnings
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The Power of Video: Video content emerged as a clear winner, significantly outperforming other content types in terms of engagement.
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Quality Over Quantity: Focused efforts on creating high-quality, relatable content led to more meaningful interactions, despite a slight dip in engagement rate.
Rachel's Mediterranean Grill's 2022 social media strategy yielded remarkable results, with notable growth in audience size and engagement. By embracing the power of video and interactive content, Rachel's not only expanded its digital footprint but also fostered a vibrant community of health-conscious food enthusiasts.