ADRIANA GNAGNARELLI
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WEB DESIGN
Project type
Case Study
OBJECTIVE
The primary goal was to transform Rachel's website into a more user-friendly, engaging, and efficient online platform. This transformation was crucial to accommodate the surge in digital demand post-COVID-19, ensuring the brand remained a strong competitor. The objectives included integrating a new online ordering system, enhancing website functionality, and revitalizing the brand's online presence.
CHALLENGES
- **Lack of Experience**: Stepping into uncharted territory, I had to quickly ascend a steep learning curve in website development and digital marketing. The solution was a dedicated self-learning process, complemented by strategic collaborations with experienced developers, which not only expedited the project but also enriched my skill set.
- **Budget Constraints**: Operating with limited resources demanded innovative problem-solving. By prioritizing essential features and utilizing cost-effective technologies, we maximized the budget without compromising the project's quality or scope.
In the wake of COVID-19, the shift towards digital operations became not just advantageous but essential for businesses to thrive. Rachel's, known for its exceptional dining experience, faced the urgent need to overhaul its digital footprint to remain competitive. The project aimed to enhance the online ordering system, improve user experience, and refresh the brand's digital identity.