ADRIANA GNAGNARELLI
HEAD OF BRAND MARKETING
& SOCIAL MEDIA
Rachels Mediterranean Grill | 2020-2023
In leading the marketing efforts at Rachel's Mediterranean Grill, our team focused on developing and implementing comprehensive marketing strategies across 17 locations to maintain a cohesive brand image and engagement. One of my key projects was leading a digital rebranding initiative that aligned with our goal to refresh the brand's presence and reach in the market.
Among the projects I'm most proud of is the successful full end to end process of creating a brand new online ordering system, mobile app, and lovely customer loyalty program.
These initiatives were central to enhancing our digital footprint and facilitating deeper customer interaction with the brand.
Our strategy was centered around a combination of fresh, innovative design that highlighted the brand's devotion to fresh ingredients, alongside fostering strategic partnerships, all aimed at rejuvenating Rachel's digital footprint. We focused on enhancing the brands engagement with customers, ensuring uniformity across all locations, platforms, digital presence and reflecting the company's core values. This initiative extended beyond the mere visual and technical facets of a rebranding effort to include a purposeful launch into new markets, exemplified by our expansion into 8 more locations.
The development and rollout of the online ordering system and mobile app were particularly significant undertakings. These projects demanded meticulous planning and execution to ensure they met our objectives of improving customer experience and engagement. The positive reception to the app, marked by over 1,500 five-star reviews within its first six months, was a testament to the effectiveness of our digital strategies.
The team's commitment to digital innovation and customer-centric solutions was at the heart of these projects. By emphasizing operational scalability and strategic brand positioning, we managed to not only meet but often exceed our project goals, setting a new benchmark for success within the fast-casual dining sector.
ACCOUNT MANAGER, LEAD
GiveSmart by Community Brands | 2018-2020
Before Adriana made significant waves in the digital realm with Rachel's Mediterranean Grill, she meticulously refined her expertise as a Lead Account Manager at GiveSmart. In this role, she emerged as the primary strategist for high-profile nonprofit accounts, developing and executing personalized strategies that consistently surpassed client expectations. This position was not just a job; it was a masterclass in building enduring client relationships, delivering unparalleled customer service, and driving software adoption among a diverse clientele.
Her responsibilities at GiveSmart taught her the importance of maintaining strong, ongoing relationships with clients throughout their lifecycle. This experience instilled in her a continuous learning mindset, essential for staying ahead in the fast-paced digital marketing world. By sharing best practices and solutions, Adriana not only ensured client satisfaction but also facilitated their success, contributing to their missions in meaningful ways.
Moreover, Adriana's experience at GiveSmart underscored the value of meticulous organization, follow-up, and the ability to build trusting, long-term relationships. These skills have proven invaluable in her journey, enabling her to navigate the complexities of digital marketing and brand development with confidence and finesse.
Her tenure at GiveSmart was more than a stepping stone; it was a foundational experience that equipped her with the tools, mindset, and skills needed to excel in her future endeavors. It taught her the significance of understanding client needs, the art of strategic problem-solving, and the importance of adopting new technologies—lessons that she carries forward in her dynamic career path.
WHAT MY CLIENTS HAVE SAID:
"Adriana was wonderful! I would give her a 10/10! She always made herself available when problems came up pre-event and was a pleasure to work with that day. Her energy was also perfect for the chaos of event day (flexible, positive, calm, and proactive!) I hope to have the opportunity to work with her again next year!"
"We have been using GiveSmart since 2015 and Adriana and her team were by far the best team we have had at our event. They were very proactive in engaging with our patrons, had great ideas on other ways to engage and were over all pleasant and not pushy with our patrons, but still made the silent auction known."
Adriana did a fantastic job at making our huge event a success. Her attention to detail, positive attitude and pleasant demeanor was present during each and every interaction with me, donors and attendees. We would welcome Adriana back at all our future events. Nina also did an amazing job on event day. Adriana did the work of three people that day and we truly appreciate all of her effort.