ADRIANA GNAGNARELLI
365 DAYS OF SOCIAL
Elevating Brand Presence Through
Strategic Social Media Engagement
CASE STUDY
In 2022, we embarked on a mission to elevate Rachel's Mediterranean Grill's presence in the digital landscape.
Our goal was to connect with our community, share the vibrant spirit of our eatery, and grow our audience. Despite navigating these waters solo, it was the collaborative spirit of our brand and customer feedback that truly steered our course.
OBJECTIVES
​→ EXPAND DIGITAL FOOTPRINT
Reach new patrons while deepening connections with our existing community.
​→ BOOST ENGAGEMENT
Encourage more interactions to create a lively and engaged online presence.
​→ CONTENT REACH
Share our story with a broader audience, inviting more people to experience what Rachel's has to offer.
STRATEGY + IMPLEMENTATION
Recognizing the diverse landscape of social media, we tailored our approach to each platform, focusing on content that resonates with our target audience.
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Content Creation
We produced a mix of informative, entertaining, and interactive content, including videos, infographics, and live sessions, tailored to the interests of our audience.
Paid Ads
Targeted ads were deployed to capture the attention of potential followers and drive traffic to our website.
Community Engagement
We prioritized responding to comments and messages, creating a community around our brand.
AUDIENCE EXPANSION
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​→ Strategy: Engage with the community through user-generated content and compelling brand storytelling to naturally expand your follower base.
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→ Impact: Successfully gained a notable 162.1% increase in followers, confirming the power of genuine interaction.
REPOST via Instagram
@jimmylscottjr
ENGAGEMENT
​→ Strategy: We boosted our post frequency and variety to encourage more discussions and engagement. For instance, we now focus on sharing a wide mix of content, like high-quality professional photos and videos instead of relying on quick organic in-store content.
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→ Impact: Engagement rates surged by 37.6%, a direct result of strategic content planning and community involvement.
CONTENT REACH
→ Strategy: By emphasizing short-form videos, targeted content, and strategic posting times, our goal was to boost visibility and reach.
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→ Impact: Impressions grew by a healthy 60%, and video views soared over 123%, showing that our content strongly connected in the digital realm.
CHALLENGES
Adapting to algorithmic shifts proved challenging, impacting our content's visibility. By diversifying our content types and increasing our ad spend, we successfully navigated these changes, maintaining our growth momentum.
LEARNINGS
The campaign underscored the value of agility in digital marketing strategies and the critical role of meaningful content. Continuous adaptation and audience engagement emerged as pivotal factors in our success.