HEAD OF MARKETING + BRAND DEVELOPMENT 

With her at the helm, Rachel's Mediterranean Grill didn't just grow; it soared, achieving a staggering 78% revenue increase and expanding its savory delights into 8 new locations. This wasn't just growth; it was a digital revolution, spearheaded by Adriana's visionary leadership and her knack for blending cutting-edge design with compelling content strategy.

In an era where the fast-casual dining segment has observed an average annual growth rate of approximately 6-8%, Adriana's strategic initiatives at Rachel's Mediterranean Grill have set a new benchmark for success.
 
Over a span of just 2.5 years, the brand experienced a staggering revenue increase of over 78%, a figure that not only quadruples the industry's average growth rate but also signifies an exceptional mastery over market trends and consumer behavior. 

This period also saw the addition of 8 new locations, marking an ambitious and successful expansion beyond state lines. In contrast, the industry norm for expansion among competitors often hovers around 2-3 new outlets in a similar timeframe. This aggressive growth strategy, executed amidst the challenging dynamics of the fast-casual dining industry, underscores a deep understanding of both operational scalability and the nuanced art of brand positioning.
 
Through adept digital marketing and a keen eye for consumer preferences, Adriana propelled Rachel's Mediterranean Grill into a leading position, outpacing the industry's expectations for expansion and revenue growth.