ADRIANA GNAGNARELLI
365 DAYS OF SOCIAL
@ RACHELSGRILL
Social Media Case Study
There is no doubt that Rachel's Mediterranean Grill stands out in the vibrant fast casual scene as a leader of healthy eating and engagement with the community.
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In 2022, our primary objective on social media was to strengthen our digital footprint and forge genuine relationships with our customers. This was particularly significant as it coincided with the launch of our new app, online ordering system, and loyalty program. We aimed for a cohesive integration of these elements.
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OBJECTIVES
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Grow Audience Base: Expand Rachel's digital footprint to reach new customers and engage with existing ones.
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Boost Engagement: Cultivate a space for interaction, encouraging customer feedback and participation.
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Enhance Brand Visibility: Leverage content, especially video, to highlight Rachel's unique offerings.
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STRATEGIES IMPLEMENTED
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Consistent Content Publishing: Maintained a robust posting schedule to keep the audience engaged.
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Targeted Video Content: Utilized video's dynamic nature to showcase Rachel's vibrant dishes and ambiance.
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Interactive Campaigns: Encouraged user-generated content and feedback through contests and polls.
03
ACHIEVEMENTS
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Audience Growth: Achieved a 7.6% increase in the audience with an impressive 162.1% growth in net audience size compared to the previous year.
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Engagement Triumphs: Garnered a colossal 737.6% increase in total engagements, demonstrating the content's resonance with the audience.
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Video Content Victory: Witnessed a staggering 123.1% increase in video views, underlining the efficacy of video content in capturing audience attention.
04
Insights and Learnings
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The Power of Video: Video content emerged as a clear winner, significantly outperforming other content types in terms of engagement.
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Quality Over Quantity: Focused efforts on creating high-quality, relatable content led to more meaningful interactions, despite a slight dip in engagement rate.
Rachel's Mediterranean Grill's 2022 social media strategy yielded remarkable results, with notable growth in audience size and engagement. By embracing the power of video and interactive content, Rachel's not only expanded its digital footprint but also fostered a vibrant community of health-conscious food enthusiasts.